Orange Telkom’s Tujuane campaign has created quite a buzz especially with its short and catchy ad on TV, as well as in print and radio. The campaign which has been there for some time now as it was launched in April 2013, took off to a good start immediately. However, studies conducted by the Orange group in Q4 of the year showed that the messaging needed revamping to make it more direct.
One of the things learnt during the studies is that people assumed that on-net calling is always cheaper than off-net calling. It also appeared that it was easier calling across networks with Orange as compared to calling within the same network with one of the leading telecommunication company.
With the revamping of the communication Orange Telkom made it crystal clear by the use of comparative advertising that indeed, calling across networks from Orange is 25% cheaper than from the competitor’s within network rates.
The timing of this campaign was also great for them on two scores:-
1. they launched it in January, a time that is traditionally associated with “post-Christmas brokenness”
2. CCK launched its Quality of Service report in December showing that Orange is by far the best quality network in Kenya. This campaign therefore demonstrates true value for money in that you get better service for less.
According to reports, Phase II of the campaign launched recently telling people to get one of Orange’s dual-sim handsets after their insight that the one element that would keep many customers from switching to Orange is the element of not wanting to lose their current mobile money services (Mpesa). In acknowledging this, Orange now tells their customers that with a dual sim handset they can keep their other line while getting an Orange one for calling.
It is for this that Orange Kenya is smiling all the way to the bank as the campaign has been a success.
Here is the ‘now you know’ video advert that helped make this a success:
Showing posts with label life. Show all posts
Showing posts with label life. Show all posts
Saturday, 25 January 2014
An Alternative Source Of Livelihood Is Embraced In Baringo County
Farmers and organized groups in arid and semi-arid areas of Baringo County are now embracing new emerging livestock enterprise on the realization that pastoralism has failed to meet the community daily demands.
Prolonged drought and erratic rainfall coupled with cattle rustling menace resulting to perennial food insecurity has led to drastic decline in performance in cattle and goats over time. Pastoral population also is increasing tremendously and can longer be supported purely by pastoralism due to rapid depletion of pasture and water in the drier zones
For instance, the archaic cattle rustling practice has seriously undermined the development of the individual, the society, the right to work hard, to health care, to adequate social amenities, to education and other vital necessities of life. Some of the enterprises which have won the hearts of the pastoral communities particularly in East Pokot which traditionally pay more attention to livestock rearing include camel rearing and poultry keeping.
As part of the strategy to tackle food security in this region, the government after massive sensitization campaigns through the United Nations Development Programmes(UNDP) launched a camel improvement project as an alternative source of livelihood to cattle rearing. Learning institutions have not been left behind in the adoption of the new technologies.
Cana Girls Rescue Home in Nginyang area, housing girls rescued from female genital mutilation (FGM), forced early marriages, child abuse and illiteracy has taken the lead in poultry keeping. The rescue home manager Nelly Chochoi says they started rearing poultry after they failed to get a sponsor to take care of the children affairs particularly in terms of food, clothing and sometimes paying fees for those in secondary, tertiary colleges and universities.
Prolonged drought and erratic rainfall coupled with cattle rustling menace resulting to perennial food insecurity has led to drastic decline in performance in cattle and goats over time. Pastoral population also is increasing tremendously and can longer be supported purely by pastoralism due to rapid depletion of pasture and water in the drier zones
For instance, the archaic cattle rustling practice has seriously undermined the development of the individual, the society, the right to work hard, to health care, to adequate social amenities, to education and other vital necessities of life. Some of the enterprises which have won the hearts of the pastoral communities particularly in East Pokot which traditionally pay more attention to livestock rearing include camel rearing and poultry keeping.
As part of the strategy to tackle food security in this region, the government after massive sensitization campaigns through the United Nations Development Programmes(UNDP) launched a camel improvement project as an alternative source of livelihood to cattle rearing. Learning institutions have not been left behind in the adoption of the new technologies.
Cana Girls Rescue Home in Nginyang area, housing girls rescued from female genital mutilation (FGM), forced early marriages, child abuse and illiteracy has taken the lead in poultry keeping. The rescue home manager Nelly Chochoi says they started rearing poultry after they failed to get a sponsor to take care of the children affairs particularly in terms of food, clothing and sometimes paying fees for those in secondary, tertiary colleges and universities.
Sunday, 19 January 2014
5 Effective Ways To Be A Good Listener
Many people are poor listeners but the truth is, If you want to advance your career, academics and build meaningful relationships, you need to listen. If you are a student, listening can make you understand more during lectures during lectures hence study less. If you are an aspiring entrepreneur or professional, listening to business advice can make you grow and if you are in a relationship, listening to your partner can make you understand them better.
When you really listen, you demonstrate your interest in what is being said and you show your respect for the individual saying it. Listening is a magnetic force that draws people to us.
I bet all of us have at some point talked to someone and noticed he or she wasn’t really listening to you? How did it make you feel? Unimportant? Disrespected? Insulted? Remember those feelings and work diligently to ensure that people never feel the same way when they talk to you.
In this article I will highlight 5 things I have learned that can assist you in being a good listener.
1. Make Eye Contact and be present—The first step in being a good listener is to make eye contact with people while they are talking. Eye contact creates trust and demonstrates genuine interest in the person speaking as well as the conversation itself. Looking away can make you seem disinterested and disrespectful. Even when you are actually disinterested in what’s being said, always be present. People do notice if we are not really listening. Always focus on the discussion and not allow our minds to wonder. Sometimes in trash, you find a golden watch. So in a boring discussion you might learn something worthwhile.
2. Let others go First—If you start talking at the same time someone else is trying to finish their thought, it’s polite to stop and say, “I’m sorry, please continue” and let them finish. Even if what you have to say is important or it’s an answer to the question they raised, show them your respect by letting them finish. I certainly notice when people allow me to complete my sentences without “over talking” or interrupting. Do you?
3. Care About What’s Being Said—Show that you really care about what is being said. This is a way of showing people that what they say is important and encouraging them on.When part of a meeting a lecture or a group chat, never start a side conversation. It’s very annoying to the speakers when they notice that a group of people isn’t listening to what they are trying to say
4. Don’t Change The Subject—When you are engaged in a conversation, don’t change the subject unless the discussion is finished. I observe people who do this all the time in small group settings, business meetings and social encounters. If you change the subject of a discussion prematurely, you demonstrate a lack of interest in the discussion and indicate that what you have to say is more important.
5. Respond By Asking Questions—When you ask several questions that highlight a new angle during a conversation, you show a sincere interest in the topic. It shows that you are really committed to the objective of the discussion. A few days ago on his twitter page, Apprentice billionaire Donald Trump echoed a sentiment that has been shared among many bright people. That“Most people operate at “the feeling level”, rather than “the thinking level”, even if they are good thinkers.” It’s not how you feel about the subject that matters. It’s what you think. .
Also, when you are listening, don’t give any clues that you are ready to respond. Don’t point your finger and don’t open your mouth. When I talk to people and I see that they are waiting on pins and needles to respond, I know they are no longer listening because they are more concerned with how they are going to respond than with listening to what I have to say
When you really listen, you demonstrate your interest in what is being said and you show your respect for the individual saying it. Listening is a magnetic force that draws people to us.
I bet all of us have at some point talked to someone and noticed he or she wasn’t really listening to you? How did it make you feel? Unimportant? Disrespected? Insulted? Remember those feelings and work diligently to ensure that people never feel the same way when they talk to you.
In this article I will highlight 5 things I have learned that can assist you in being a good listener.
1. Make Eye Contact and be present—The first step in being a good listener is to make eye contact with people while they are talking. Eye contact creates trust and demonstrates genuine interest in the person speaking as well as the conversation itself. Looking away can make you seem disinterested and disrespectful. Even when you are actually disinterested in what’s being said, always be present. People do notice if we are not really listening. Always focus on the discussion and not allow our minds to wonder. Sometimes in trash, you find a golden watch. So in a boring discussion you might learn something worthwhile.
2. Let others go First—If you start talking at the same time someone else is trying to finish their thought, it’s polite to stop and say, “I’m sorry, please continue” and let them finish. Even if what you have to say is important or it’s an answer to the question they raised, show them your respect by letting them finish. I certainly notice when people allow me to complete my sentences without “over talking” or interrupting. Do you?
3. Care About What’s Being Said—Show that you really care about what is being said. This is a way of showing people that what they say is important and encouraging them on.When part of a meeting a lecture or a group chat, never start a side conversation. It’s very annoying to the speakers when they notice that a group of people isn’t listening to what they are trying to say
4. Don’t Change The Subject—When you are engaged in a conversation, don’t change the subject unless the discussion is finished. I observe people who do this all the time in small group settings, business meetings and social encounters. If you change the subject of a discussion prematurely, you demonstrate a lack of interest in the discussion and indicate that what you have to say is more important.
5. Respond By Asking Questions—When you ask several questions that highlight a new angle during a conversation, you show a sincere interest in the topic. It shows that you are really committed to the objective of the discussion. A few days ago on his twitter page, Apprentice billionaire Donald Trump echoed a sentiment that has been shared among many bright people. That“Most people operate at “the feeling level”, rather than “the thinking level”, even if they are good thinkers.” It’s not how you feel about the subject that matters. It’s what you think. .
Also, when you are listening, don’t give any clues that you are ready to respond. Don’t point your finger and don’t open your mouth. When I talk to people and I see that they are waiting on pins and needles to respond, I know they are no longer listening because they are more concerned with how they are going to respond than with listening to what I have to say
Thursday, 16 January 2014
Wahu Reveals Another Side Of Husband Nameless
8 years down the line, these two celebrities hold the title of Kenya’s Power couple and we celebrate them. Nameless and Wahu are Kenya’s version of Beyonce and Jay Z for the very reason that they have succesfully kept their whole private life away from the limelight only revealing details that they feel should be out in the public.
The two talented artistes who are also amongst the pioneers in Kenya’s music industry are now proud parents to two beautiful daughters- Tumiso and Nyakio. You got to give it to them for managing to balance their music careers and their family lives and succesfully keeping away from the dramas that most celebrity relationships face. Here is a post from Wahu’s official blog Baby Love network about how they spent their holidays and it tells a story of a beautiful couple that loves and understands each other.
“With a series of scheduled performances (which entail lots of rehearsals) on the one hand, my salon being hectically busy on the other, a seven-year-old who’s morning greeting is followed by “what are we doing today” and a four month old who doesn’t love the bottle, I think it suffices to say that the holidays were hectic to say the least…
The height of it came when my lovely DM (house- help) happily packed her bags for the holidays…With this in mind, I hit the “battle field” after being married for eight years, I sorta know the things I shouldn’t try asking my hubby to do – He’s never gonna vacuum the carpet right, do the dishes, or prepare dinner. However, he’s mastered shopping, taking out the trash, baby sitting and entertaining Tumi. (That’s when he’s not on stage or at rehearsals himself; luckily none of our performances coincided, so that worked out ok).”
Courtesy- The Star, Baby Love Network
The two talented artistes who are also amongst the pioneers in Kenya’s music industry are now proud parents to two beautiful daughters- Tumiso and Nyakio. You got to give it to them for managing to balance their music careers and their family lives and succesfully keeping away from the dramas that most celebrity relationships face. Here is a post from Wahu’s official blog Baby Love network about how they spent their holidays and it tells a story of a beautiful couple that loves and understands each other.
“With a series of scheduled performances (which entail lots of rehearsals) on the one hand, my salon being hectically busy on the other, a seven-year-old who’s morning greeting is followed by “what are we doing today” and a four month old who doesn’t love the bottle, I think it suffices to say that the holidays were hectic to say the least…
The height of it came when my lovely DM (house- help) happily packed her bags for the holidays…With this in mind, I hit the “battle field” after being married for eight years, I sorta know the things I shouldn’t try asking my hubby to do – He’s never gonna vacuum the carpet right, do the dishes, or prepare dinner. However, he’s mastered shopping, taking out the trash, baby sitting and entertaining Tumi. (That’s when he’s not on stage or at rehearsals himself; luckily none of our performances coincided, so that worked out ok).”
Courtesy- The Star, Baby Love Network
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